In a world where absolutely anyone can now create content, story is everything. More than 80% of people on Earth own a smart phone that can capture cinema quality video. So with more content out there than ever before, how we piece it together becomes incredibly important.
Every single one of these reactions are real. They are people experiencing incredible little moments across the planet. We think all great stories start with real people and we now live in a world where this is exactly what cuts through the noise.