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Through the lens.

Campaign content production for Facebook.

Brand Projects / Facebook / Through the lens ●

Facebook wanted to showcase the creativity taking place on their platforms from both individual creators and from brands. We worked with the Facebook team to create 'Through the lens' as a campaign that took an authentic look behind the scenes to show diverse ways in which content is being created for mobile.

After creating 2 minute hero pieces for each of the creators, we produced a suite of 50+ social edits designed to be used with the paid media campaign across Facebook, Instagram and LinkedIn.
Client:
Facebook
Deliverables:
Brand video, Social content, Campaign concept
Locations:
UK, Sweden
Director:
Ali Gallop
DOP:
Jop Heemskerk
Social edit examples